Helping You Sell Smart, Smooth, and Successfully

Our Goals Are to:

• Help you get your home sold & get you where you want to go—on time.
• Put you in the strongest negotiating position possible.
• Make the process easier for you and reduce surprises.

Essential Marketing Foundation

📸 High-Impact Visual Marketing

Make your home stand out and attract more buyers with professional visuals that tell a story:

• Professional Photography – Always included; crisp, high-quality images that showcase your home's best angles
• Video Tours – Optional walkthroughs to let buyers explore virtually
• Drone Footage – Capture aerial views of the home, lot, and neighborhood
• Floor Plans – Help buyers visualize space (offered if professionally measured)

✨ On-Site Buyer Experience

Thoughtfully curated in-home materials ensure buyers connect with your home from the moment they walk in.

• Staging – Light to professional, as needed
• Personalized Home Guide – Includes disclosures, MLS sheet, brochures, and neighborhood/community info
• Color Brochures – Professionally printed for buyer takeaways
• Special Feature Cards – Highlight key features throughout the home

📍 Website Exposure

Your listing will appear across a wide network of popular real estate sites:

• MLS syndication to Zillow, Realtor.com, Trulia, Redfin
• Brokerage sites, including Coldwell Banker Advantage and other local firms
  

We check all major platforms to ensure your listing is accurate and up to date.

📱 Social Media Marketing

Your home will be shared across multiple platforms for maximum reach:

• Facebook – My personal & business pages, Taylor Brauer Realty Group, and Coldwell Banker Advantage-Chapel Hill
• Instagram – My business account
• TikTok – My business account

Optional ad boosts are available to further extend reach.

💻 Digital Ads (CBA Auto-list Program)

• Your home will be featured in automated personalized digital advertising through CBA Power Marketing.

👥 Agent Targeting

• I’ll notify agents who’ve worked with buyers in your area via email—targeting those most likely to bring a buyer.

🏢 My Office Advantage

• Your home will be featured at our monthly Coldwell Banker Advantage sales meeting to generate buzz among top agents.

✉️ Monthly Email Newsletter

• Your listing will be featured in my curated monthly email to clients and local contacts, keeping your home top of mind.

💌 Direct Mail

• Just Listed Postcard – Sent to your local neighborhood or surrounding areas.

🪧 Signage

• Professional Yard Sign – Branded, metal, and eye-catching

📢 Extra Listing Exposure

Reach even more buyers where they’re already looking:

• Facebook Marketplace & Craigslist – Additional placement to maximize exposure outside of traditional channels
• NextDoor & Neighborhood Listservs – Great for seller-shared marketing

Creative (Optional) Strategies That Set You Apart

🏠 Open Houses

• Hosted by me or a trusted associate
• Promoted on MLS, social media, and through neighborhood notifications
• Includes optional gift card incentives and Instagram/Facebook Lives

💸 Lender Incentives

• I can partner with local lenders to offer buyer incentives (e.g., lower rates).
• You may also offer perks like a rate match or closing credit to increase appeal.

• Temporary rate buy-down

🌿 Lifestyle-Focused Marketing

• Showcase the lifestyle, not just the home: Neighborhood spotlight reels Walkability & pet-friendly highlights Drone videos of local parks, shops, and community events

⏳ Limited-Time Offers

Create urgency and appeal with seller-approved incentives like:

• Closing cost assistance
• Free home warranty

❤️ Seller Storytelling

• "Why We Love This Home": Share your personal story via a video or written letter to connect with buyers on an emotional level.

🎨 Feature Local Art

• I partner with local artists to incorporate unique artwork into listing photos, giving your home a distinctive, high-end look.

Behind-the-Scenes Excellence

📂 Organized + Transparent Listing Details

Ensure agents and buyers have everything they need to make fast, informed decisions:

• MLS Document Manager – I pre-load disclosures, surveys, septic info, upgrades, etc. so agents can access key documents immediately
• Personalized Home Guide – Shared in the home for in-person buyers to review important features and community info

🤝 Seller Support Services

I make selling easier with expert tools and access to trusted professionals:

• Concierge Services – A vetted list of vendors through Coldwell Banker Advantage to assist with repairs, cleaning, staging, and more
• Service Provider Recommendations – From handymen to landscapers, I've got you covered

Personal Representation That Makes a Difference

🤝 I Am an Available Listing Agent

• I’m easy to reach by text, phone, email, or in person—and I respond promptly.
• I maintain strong relationships with other agents, which can lead to smoother negotiations and faster results.

Let me show you how smart marketing makes a difference.

Client Focused. Results Driven.